About "How to Write Proposals, Sales Letters & Reports"

Proposal, Sales Letters and Reports The purpose of this book is to help you prepare a proposal, a sales letter or a report so that you have the best possible chance of a successful outcome. Key tools and concepts help you:

• come up with great ideas
• organize the process
• be clear on where you are going.

Innovative layout provides detailed information on the right page with key points and examples highlighted on the left. View an example of our innovative and helpful layout...

Proposals

A successful proposal begins with in-depth, up-front work. We call it the discovery process. This process gives you clear focus and direction. You are well prepared to respond to a proposal, whether RFP, informal or grant proposal, and do the work necessary to win it

Writing is all about flow. The up-front work gives you the information needed to craft the proposal. The writing follows a format from this up-front work, bringing your solution alive for the reader. We show you how to develop both format and flow.

Sales Letters

Sales letters are essential elements for growing many businesses and business relationships. We take you through the sales letter process so that you understand it and can consistently implement it to benefit your organization.

Reports

There are many different types of report. One of the most important is that requested when an important decision has to be made. The purpose of the report, the process to follow and the format for writing it are all discussed in this section.

Selections from "How to Write Proposals, Sales Letters & Reports"

The following are available in PDF format:

Tables of contents
Proposals pages (pages 24 & 25 and pages 40 & 41 go opposite each other)
Sales Letters pages (pages 124 & 125 go opposite each other)
Reports pages (pages 164 & 165, pages 176 & 177 and pages 180 & 181 go opposite each other)

Who Should Buy This Book?

Anyone committed to growing their business
Anyone planning to start up a business
Students enrolled in business programs at every level
Anyone who has to write a grant proposal
College, public, business & association libraries

Testimonials - What People Are Saying

The Midwest Book Review
SMALL PRESS BOOKWATCH: January 2005 - The Business Shelf

How To Write Proposals, Sales Letters & Reports is a straightforward business guidebook that breaks down the nuts and bolts of writing proposals, sales letters, and reports into bullet-point principles. Author Neil Sawers has over 25 years experience as a corporate writer, which he delivers to the reader as clearly and simply as humanly possible. Examples, recommendations of common tools to organize one’s thoughts, and a sprinkling of solid business advice fill out this superb, easy-to-use guidebook recommended for business writers of all skill and experience levels.

July 2005
Title: How to Write Proposals, Sales Letters and Reports
Comment: Extremely Recommended
Reviewed by: Jennie S. Bev, Managing Editor, BookReviewClub.com

Neil Sawers’ How to Write Proposals, Sales Letters and Reports is unlike any other books about business writing I’ve ever encountered. It is straightforward with bullet-point principles and written in encouraging tone.

Written for both the novice and seasoned businesspeople and business writers alike, this is the ideal book that covers how to structure and develop winning proposals, sales letters and reports without sounding pushy. It is filled with solid recommendations on maximizing idea organization and how to make the final draft stands out. The author’s 25 years experience in business writing speaks by itself in the pages.

This extremely easy-to-use guidebook is a class of its own, I must admit. It is definitely a must for all businesspeople and business writers alike. Keeping one in the bookshelf is probably one of the smartest writing moves one can make. I’m certainly keeping it for many years to come.

Edmonton Journal - December 10, 2004 - Paul Marck - Journal Business Writer

Hundreds of publishers’ offerings cross the business desk… The following dozen volumes are worthy of a look or two…How to write Proposals, Sales Letters & Reports.

This entry by Edmonton corporate writer Neil Sawers is one of those self-help books for those in sales and marketing who need information on basic business practices in small, easy-to-digest chunks. Sawers breaks down the whole process, from start to finish, for such task as writing business proposals (and how to respond to requests for proposals) to sales letters and reports. First drafts, editing, client contacts, it’s all here in a handy reference that, while not guaranteeing success, at least points those aspiring to a sales career down the right path with useful advice, along with illustrative examples.

“This book is perfect for small businesses like ours. It provides the theory to create effective sales communication tools which is the core of what we do. I especially appreciated the practical examples to take theory to application. I will make this essential reading for everyone in my organization.”
Jim Yih
CORE Financial Advisors, Edmonton

“ This book provides very concise and practical step-by-step instruction for preparing and writing proposals, sales letters and reports. Easy to read yet thorough, it is valuable for both novices and professionals.”
Sharon Patriquin
Management Consultant, Edmonton

“ Easy to read, filled with clear concepts and practical examples. This is an excellent introduction for anyone preparing a proposal or report for the first time, and a valuable reference for even the most experienced writers. I intend to keep it close at hand.”
Kent Moore, P. Eng.
Project Management Consultant, Calgary

“ In today’s world, whatever your role, you spend a significant amount of your time selling yourself, your ideas and your products to your friends, customers and co-workers. How to communicate this information in a structured form can be considered one of the keys to your success. In fact I would go so far as to call communication today, written or oral, an “art form” that we all need to master. “Proposals, Sales Letters & Reports” shows us how to apply a practical, systematic approach to a complicated and necessary writing process that will definitely lead to better communication and to higher levels of success.”
John F. Morgan
Entrepreneur & Business School Lecturer, Vancouver

Buying Details

Author
Neil Sawers

ISBN
0-9697901-4-7

Published by
The NS Group

Publication date
September 2004

Book details
Binding: perfect bound with spine
Dimensions: H. 9” W. 6” D. 0.54” Wt. 0.73 lb.

BISAC Categories
Business & Economics
Marketing
General Business & Economics
Education

Retail Price
Canada $19.95
United States $16.95

Where to buy
At your favorite college, retail, or online bookstore

Canadian distribution
The NS Group

United States distribution
Baker & Taylor
Ingram Book Company
NACSCORP
The NS Group

International distribution
The NS Group